Let the game begin…

PROJECT PROPOSAL

Visual Identity for 29th Convocation’ 08 at NID

Guide: Prof. Anil Sinha

Introduction

Rite of Passage…
Convocation is a very important day in the life of every student. It is a day of big achievement and a day to feel proud about. It is a ceremony that marks one stage of a person's life to another, ready and set to face new responsibilities and opportunities and to return to the society in a new status.

Well, at NID, convocation is not just a ceremony where the Diplomas are handed over to the students, but it’s a celebration. It’s a Refresh time for NID where the students of all disciplines, convocating as well as the present, showcase their work. Giving Students, Teachers, staff and parents, an excellent opportunity to interact with each other.

The one day you look back to move forward

Over a period of time that I have spent at NID, and thorough the past few courses I have realized that it is the active work that excites me the most. Designing Convocation graphics as my very first project would hence give me the perfect opportunity to work on something that is very practical, interactive and also involves a whole lot of responsibilities.


Objective

• To understand the process involved in the designing Event graphics.
• To create an appropriate identity for the Entire Event, which will mark the convocation of 2008.

Key words
Multidisciplinary . Achievement . Rising . Memories . Confidence . Aspire . Celebration

Methodology
Date of convocation: 1st week of December’ 08
Project Time span: 29th Sept - 30th Nov’ 08

Stage 1
Research and analysis

• To understand convocations as a ceremony in general and its history.
• Critical analysis of previous Convocations at NID
• To understand the spaces in NID
• To study Event graphics around the world.
• To understand the potential printing techniques involved.

Stage 2
Conceptualization

• Finalise the theme for the convocation’2008
• Concepts for the Visual Identity
  

Concept → Form to represent the concept → Refinement of the form

• Concepts for the collaterals
• Concepts for the environmental graphics
  

Stage 3
Execution

• Detailed execution of the concepts finalized.
• Testing the display matters in its appropriate locations.
• Documentation of the entire process.
  

Stage 4
Production

• Printing of all the designed material

Stage 5
Display and Dispatch

• Getting all the material displayed in the right spots and dispatch of the invitation cards.

Outcome
Visual identity for the Convocation along with the collaterals (Invitation cards, Envelopes, Convocation Booklet) and the Large scale Event Graphics.