Sunday, March 8, 2009

STAGE 2: CONCEPTUALISATION





Keeping all the keywords in mind, I came up with a lot of scribbles and tried to give form to my thoughts.



The peacock and NID are inseparable. So, I merged the number 29 and the peacock together. This would have been the main identity. And for the rest of the communication material, one would faintly feel the presence of the peacock in it. This wold involve the use of a lot of gold, to show the richness of the place.

But the idea seemed too cliche and overdone for many events happening in India.

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